Taking Stock of the Market
Lissa Coffey
In the stock market, there
are two different ways of choosing what, and when to buy or sell. The first is technical analysis. With technical analysis you look at the
charts, the patterns and trends of the movement in price, keeping emotions
entirely out of the equation. So much so that there is even software that you
can set to automate your buy and sell points.
The second way is
fundamental analysis – where we look at the businesses, how they are run, and
what they do. Socially Responsible
Investing has become an important topic of conversation. We are interested in investing in
companies that promote positive change in the world. In this way we are being smart with our money, and making a
difference, too. But how do we find
these companies? There’s a new
book called “Investing for Change: Profit from Responsible Investment” that
helps us to sort it all out and make better decisions.